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Bridge the gap between shifting trends and strategic spend with our dedicated guides. Learn to treat the multi-platform ecosystem as one, unlock incremental reach in sports, and target the granular viewing habits of your highest-value growth audiences.
Ad-supported TV has matured into a multi-dimensional landscape where every platform offers a different viewer profile.
- 74% of TV time is spent with ad supported TV
- Nearly 1/3 of ad supported minutes for adults 25-54 were spent with sports in 4Q 2025
- FAST platforms account for 1 in 3 ad supported streaming minutes among Black women 18+
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